For the past 25 years Amir has brought the concept of Understated Elegance to life through his designs. Attention to detail in design, tasteful creation of the finest fabrics in the world, and exquisite workmanship have always been the cornerstones of his vision. His clients have all come to expect the absolute best in whatever he does. He has been a trendsetter in his designs as well as his presentations. Amir was probably the first major designer to use Billboards on a large scale to showcase his creations.

Amir's show room in Bel Air (1975).

One of his early designs, cashmere and wool double-breasted suit (1982).

In 1984 Amir was appointed to design for Mayor Tom Bradley for the Summer Olympic Games held in Los Angeles.

Amir in his factory, Florence (1979).

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